VOGUE JEWELRY MONTHLY MAGAZINE
   《时尚珠宝》月刊

   《时尚珠宝》月刊的前身是由中华全国工商业联合会金银珠宝业商会主办的珠宝时尚杂志。自2003年创刊以来，经历了三年风雨兼程的成长过程，已成为珠宝业界、珠宝爱好者、广大读者喜闻乐见和不可或缺的大众读物。三年来《时尚珠宝》月刊的稳步发展，离不开广大读者与珠宝业界朋友的大力支持与厚爱，为了答谢广大读者与珠宝界朋友对我们工作的肯定，把《时尚珠宝》月刊办成一个更具时尚性、互动性、可读性的全国性珠宝时尚杂志，在我们不懈努力和精心策划下，《时尚珠宝》于2006年全新改版，广大读者看到的是一本全新风格与内容丰富的时尚珠宝刊物。
The monthly period VOGUE JEWELRY was once a magazine sponsored by China Gold&Silver Jewelry Association. Since maiden publication in 2003, it has grown up to be a popular period among jewelry industry and mass readers, especially those jewelry fans. More than three years’ stable development of VOGUE JEWELRY should be mostly contributed to the support from readers and friends in jewelry circle. To extend our gratitude to them, we are dedicated to run VOGUE JEWELRY into a more stylish, interactive and readable magazine, which is circulated nation-wide. With continuous efforts and extensive planning, in 2006 VOGUE JEWELRY will take on a new look with a brand-new style and rich content.

   《时尚珠宝》月刊改版后页码增加到128P，内容更丰富、更具专业性、知识性、娱乐性、实效性、读者与编辑部互动性更强等特点。改版后的《时尚珠宝》月刊以DM直邮形式面向全国发行，主要发行投递到各珠宝行业协会、商会、全国各珠宝公司、各珠宝零售店（专柜）、大型商场百货、高级商务会所、机场、酒店、宾馆、航空公司、地产公司、高尔夫休闲会所等地。
The new VOGUE JEWELRY will be thicker with 128 pages. The content is undoubtedly more professional, knowledgeable, entertaining and useful. We will adopt the Direct Mail measure to deliver our copies to the whole country. The main targets are jewelry associations, trade unions, jewelry companies, retailers, department stores, premium business clubs, airports, hotels, air companies, real-state companies, golf course and so on.

    改版后的《时尚珠宝》月刊更贴近广大读者生活和广大珠宝企业，并为珠宝商与消费者架起一座直通的金桥。我们诚邀广大珠宝商刊登广告、合办栏目。
The new VOGUE JEWELRY will be closer to readers and the jewelry industry, providing a gold bridge between consumers and jewelry retailers. We sincerely invite all jewelry dealers for corporation and sponsorship.

    COLUMN INTRODUCTION
    栏目

    栏目设置遵循“顾客导向”的定位方法，从读者需求出发，先于读者主动意识为顾客提供个性化的高效率服务；从而获取读者的高认可度，最大化的占据市场。
The column arrangement is subject to the “customer-oriented” policy. We are dedicated to provide individual service according to readers’ tastes. By winning high reorganization from readers, we will be able to maximize the market’s share.

    封面故事：每期的重头栏目。无疑，《时尚珠宝》的素质在此栏目中得到最充分的体现。针对封面客户，进行深而广的挖掘，从而体现出独特的主题，强化品牌形象。
Cover Story: It’s the most critical column where the quality of VOGUE JEWELRY is represented. Catered to the client who sponsor for the Cover Story, we will carry out stories in depth with unique theme to help shape the image of the client’s brand.

    珠宝之星：展示珠宝的眩目光彩，展现现代女性的青春风采，塑造国内知名珠宝品牌，发掘首饰模特新人，让美女与珠宝交相辉映。
Jewelry Star: This column is to show the glamour of jewelry and beauty of modern ladies. By doing this, we are able to help shape the renowned domestic jewelry brand name and discover new models especially for jewelry industry.

    特别策划：每期一个大的专题策划，通过对行业热点、焦点的挖掘，对态势，趋势的把握，策划出时效性，知识性和可读性强的主题。强调独家深入报道性和权威杂志的概念性和导向性。
Unique: In this column we will do a themed report monthly, taking insight of the domestic jewelry industry’s development and provide in-time and knowledgeable reports. As an authoritative magazine, we’ll strive to conduct exclusive reporting.

    前沿：通过对潮流信息的搜集，及时把握最新的时尚脉搏，体现某一时期的流行时尚，观点新锐、内容丰富。
Frontline: By collecting fashionable information in jewelry industry, we’ll be able the track the trends and keep readers informed of the most stylish jewelry in markets.

    品味：杂志策划与客户产品相结合，通过主题性策划、设计，彰显产品品位。不定期推出“精品推荐”子栏目。
Taste: In this column we will corporate with our clients to promote the jewelries by all kinds of themed reports. And from time to time, we will make a “best collection intro” column to support it.

    设计族：展示了珠宝首饰最新的潮流资讯，从首饰的设计、首饰与时装的搭配，新一季的首饰流行趋势等，让读者感受到珠宝首饰流行时尚的气息。
Designers: This column is to provide to the most “in” information of jewelry industry. We’ll help readers get in touch with the jewelry industry by introducing jewelry design, the accessory and attire match and new seasonal jewelry trend.

    佩饰：珠宝首饰的佩戴、服装的搭配以及珠宝保养等方面的常识性、趣味性、实用性、可读性强的文章。
Accessory: we will carry out some valuable and readable articles, telling the ways to wear jewelries, the trick of match attires and some tips of the maintenance of jewelries.

    视点：行业内最新举办的各种展会、研讨会及行业内大赛等活动的记述。
Vision: Reporting of some newest expositions, symposium and competition related to jewelry industry.

    品牌：展现珠宝品牌形象,讲述品牌故事,并开设“论坛”子栏目，对专业人士的观点进行阐述。
Brand: It’s to show the image of different jewelry brands, telling the stories behind them. We will also create a sub-column, providing a forum for professional critics.

    独家专访：当下业界最引人入胜的故事。主角通常是这样的公司及公司决策者：面临挑战尤其是在挑战中胜出者，在行业中发现并把握机会者，以及打破商业常规的创新者。
Exclusive Interview: we will report the most attracting stories in the industry. The main role is usually some companies and leaders, who excel when faced up with challenges and are able to grasp the opportunity and work out innovative strategy.

    写真：独家专访之外的一些访谈性文章和介绍企业的文章。
Reporting: we will put some interviews and corporate introductions here.

    名流：对时尚界名流们的生活方式，态度，时尚理念的访谈、记述。
Celebrity: We will interview and tell the life styles of celebrities and their fashion ideas.

    资讯：业内有价值信息及最新产品、动态信息的发布。
Info: In this column we will carry out valuable information about jewelry industry and introduce the new products.

    编读往来：这是一个真正与读者互动的栏目。在这个栏目中，我们针对读者的疑问，进行详细、认真地解答。读者可以在这里获得所需要的信息及知识。
Readers’ box: This column is dedicated to the interaction between our editors and readers. Here we will answer questions from readers and provide useful information that they need.