品牌内蕴

　　定位于黄金、铂金、钯金等素金首饰系列的粤豪老字号品牌“隆进”，结合时尚性与文化底蕴于一体，是一个灵感与美学文化积累的融合。“隆进”从历史沉淀中吸收精华，在现代工艺中运用时尚理念，潜心缔造名扬四海的典藏精品。

The connotation of the brand

The brand “Longjin” is pure gold oriented, such as gold, platinum, palladium and so on. Longjin products represent fashion and culture, which is the accumulation of inspiration and esthetics. Longjin absorbed essence of the past, and put the fashion idea into modern etching process, making the world while famous treasured possessions.

　　在进行品牌运作与品牌传播的过程当中，“隆进”不断追求传统文化与精致工艺的完美结合。将中国极具有亲和力与广泛群众基础的“喜文化”作为品牌内涵，与中国老百姓的“喜”心理形成了一种呼应，让人们能够时时刻刻感受到“喜文化”美好意境的渗透，在喜气洋洋的渲染气氛中，形成对“喜”的美好回味，促进了“隆进”品牌文化与珠宝文化的比翼双飞。

For the brand operation and circulations, Longjin is pursuing the combination of traditional culture and delicate technology. New product development is focused on traditional culture as well as fashion trend. The jewelry becomes lively and motional after the procession. The essence of  Longjin brand based on joy, which is welcomed by all the people, is in concert with Chinese “joy” psychology. Hence, the jewelry express the happiness and people feel the joy every moment, which brings a fabulous memory. It promotes the brand “Longjin” culture and the jewelry at the same time.

品牌内蕴 The connotation of the brand:

　　一直致力于时尚K-gold批发业务领域的品牌“粤豪K-gold”，从意大利前沿时尚界获取独特灵感，以独特精湛的繁复工艺创作出令人叹为观止的艺术佳品，密切呼应世界黄金协会发布的金饰时尚潮流趋势，产品突出多元化、新锐感、艺术性三大特色，并长年备有充足货源和丰富款式以迎战销售热潮。

Yuehao K-gold has been bending itself to fashionable K-gold wholesale operation, inspired by Italy fashion and producing marvelous work through heavy and complicated craft. It closely goes with the fashion of gold art released by World Gold Association and present those crafts with diversity, innovation and aesthetics. Abundant supply of goods and rich styles has been enough to challenge the fever of sale.

　　“粤豪 K-gold”，将不同的文化格调与时尚完美交融，以个性化设计带来新奇、夸张、大胆的表达方式，性格迥异而共具优雅特质的时尚人士均能从中找到契合自己的代言，从而被狂热推崇，创建了新一轮的时尚繁荣。

Yuehao K-gold mixes varied culture patterns and fashion perfectly with individual design of newness, exaggeration and boldness. Different graceful people can find his own favorites that will be crazily emphasized and become a new fashion.

历史回放：

　　2006年，世界黄金协会（WGC）在第四届中国（深圳）国际黄金珠宝玉石展上隆重举行了中国2006K-gold活动“指定供货商”的授权仪式，周德奋从世界黄金协会远东区董事郑良豪先生手中再度接过“指定供货商”授牌，成为今年世界黄金协会在中国K-gold活动指定供货商内地仅有两家授权企业之一，这已经是粤豪珠宝连续第三年荣赝此头衔。

品牌内蕴：

　　源于意大利的“简金品”，将国际领先的珠宝首饰文化和产品带给中国的消费者。

　　在中国市场，“简金品”主要面对受过良好教育、个性张扬、对自己和未来充满信心、关注自我心灵完善的现代都市女性。简金品帮助她们更周全地呵护自己，更完美地表达自己。

　　“简金品”蕴含着意大利浪漫、豪放的情怀，又融入了亚洲纤细、端庄的精美，更包含了无穷的创造力与想象力。肆意的色彩搭配，完美的线条组合，将现代都市人对生活的浪漫幻想发挥得淋漓尽致。

　　“简金品”致力创造属于品牌自身的独有文化，让更多的人体验到，在简金品的世界里，JHAN不仅仅局限于一种扮靓的手段和艺术，更包含了创造和想象，是潜藏内心的种种渴望和梦想的表达。

Originated from Italy ,Jhan has devoted itself into bringing world-leading K-gold ornament culture and products to Chinese consumers through cooperation with World Gold Council.

In China market,Jhan positions its products on the modern urban women with higher education and positive personality who are confident with themselves and future and concern their spirits improvement .Jhan helps them care for and express themselves better.

Full of Italy’s romantic and unconstrained feelings,integrated Oriental slimness and elegance as well as infinite creative and imaginative power,Jhan gives modern urban people’s romantic imagination for life into full play with free colors matching and perfect lines compostion.

品牌内蕴  The connotation of the brand:

　　玉，石之美者，有五德，润泽以温，仁之方也。
　　翠，绿、碧之玉也，浓绿春心动，凝装古得馨。
　　山，土石之聚也，玉翠出于土石。妍琦源自朴实。
　　庄，谨严持重，兼具通达、恭敬。“玉者有象君之德”，先具君子之德，方行君子之事。

　　“玉翠山庄”准确把握翡翠福运文化和传世文化的深奥精髓，全情演绎现代人回归自然、对温润宁静生活的内心渴望，让每一缕绿色都凝结着最为厚重的文化灵感，将翡翠的绿色含蓄之美发挥到极至，成就出翡翠“绿文化”。

Emerald – the beauty in the category of stones has many advantages, such as being lustrous and benignity.

Emerald green is the color of emerald. Emerald is the king in the category of jade. It is shining but free from vulgarity. The dark and bright green is attractive, showing its quality as dignity, strong and pervasive fragrance.

Manor is the collection of jades. Emerald comes from earth material, just as magnificence is from homeliness.

Sobriety means preciseness and discreet, both being clear, logical and respectful. Emerald contains the virtues of man of honor. A gentleman has the virtues at first, and then does good deeds.

What Yucui mountain villa shows are the culture of blessing and the soul of generations. It is the feelings received by people that Emerald helps modern girls back to nature and yield desire of peaceful life. Green culture declares a kind of massive inspiration of culture and play full talents to present Emerald’s implicit aesthetics. This is exactly the core of the green culture.

品牌内蕴：The connotation of the brand:

　　拥有的尊贵级别净度粤豪钻石品牌“VVS”，一如其名，纯净之极，清透灵动，无瑕可剔。摒弃平凡的足迹，将真爱的光辉，用钻石纯净而坚贞的语言表达。

　　“VVS”，闪耀人间至上至纯的爱之密语，激荡着挥之不去的真挚情意，一如星辰般永恒纯净，任岁月荏苒，璀璨夺目的光彩依旧。

　　“VVS”的诞生，源于粤豪人孜孜不倦追求完美梦想的信念，用最珍贵的材质演绎自然界的奇迹，不经意间流出的高贵与时尚感，给整个珠宝时尚界带来全新的审美理念和令人震憾的视觉冲击。

The brand “VVS” belongs to the noble class is a collection of jewelry, which is the purest, the most transparent and perfect, just as its name. The diamond express pure and eternal of the true love.

“VVS” is the whisper of love in the world, expressing the pure and eternal feeling. Its brilliant shines as long as the stars in shy.